The Spoke

Logo and Branding

We wanted the branding for this bicycle themed brewery to capture the essence of the company’s unique vibe and passion for craft. With an approachable and down-to-earth feel, while also projecting a sense of quality and expertise.

We used earthy tones of browns and pale yellows to evoke the vintage and retro charm that the brewery offered. We paired the pennyfarthing graphic and the old school font to bring a sense of craft, community, and timelessness to the viewers eye.