Nacho Nomad

Logo and Branding

This logo and branding project is for a nacho food truck bursts with vibrant, Mexican-inspired colors—yellows, reds, oranges, and greens—that evoke the warmth and zest of authentic street food. The design centers on a playful illustration of a nacho, perhaps with melted cheese drizzling down, bringing out the crave-worthy, fun vibe of the truck. Bold, hand-lettered text in a lively, rounded font adds an approachable, festive feel. The color palette and style blend together to create a logo that’s as bold and inviting as the flavors, making it impossible for passersby to resist stopping by for a taste.