Basecamp Coffee House

Logo and Branding

The logo and branding project is for a Colorado Rockies-based coffee shop features a stylized mountain range as its central image, evoking the rugged beauty of the surrounding landscape. The color scheme leans into rich, earthy browns, reminiscent of freshly brewed coffee and natural wood, grounding the design in warmth and comfort. The mountain peaks are clean and bold, adding a touch of adventure and outdoor spirit that aligns with Colorado’s vibe. The shop’s name is prominently displayed in a modern, serif font, balancing rustic charm with a touch of contemporary elegance—perfect for coffee lovers who appreciate a blend of local flair and scenic inspiration.